The "Brands of the Century" celebrated their book premiere in Berlin on 10 February 2022. The festive event took place in the Federal Room of the Hotel Adlon with a view of the Brandenburg Gate. There, Dr Florian Langenscheidt personally presented the brand trophy and certificate to Thomas Obitz, Managing Director and Business Manager of Schule Schloss Salem, Peter Gottstein, Head of Marketing, and Silke Stahl, Public Relations employee. Dr. Florian Langenscheidt has been publishing the book every three years since 2002: "Within the very extensive new edition, which was preceded by more than two years of intensive preparation, one point is of particular importance to me, the evaluation. It is a small revolution. We have systematised our thinking about brands, the path from a brand to a "Brand of the Century", and in doing so we have imposed rules on ourselves, which we set out transparently in a set of rules". Since the beginning of 2018, the "German Standards" have been published under the umbrella of the ZEIT publishing group.
To the Brands of the Century